How does the digital marketing service work?
On the advertising side, we manage campaign structure, targeting, budgets, conversion measurement and ongoing optimisation. On social media, we manage the content calendar and scheduled publishing. We do not produce copy, graphics, photography or video; the client supplies ready-to-publish assets.
Core parts of the service
Google Ads and Meta management
Campaigns are built and managed around the goal, audience, keywords, placements and budget structure.
Weekly review and optimisation
Campaign results are reviewed weekly and the required budget, targeting and delivery improvements are applied.
Social media planning
A publishing calendar is created for supplied content and posts are automatically published at the agreed dates and times.
Monthly performance reporting
Advertising spend, conversions, core performance indicators and completed work are summarised in a monthly report.
Digital marketing management can include
- Business goal, offer and audience discussion
- Google Ads and Meta account access review
- Campaign, ad group and ad set setup
- Conversion tracking and measurement checks
- Weekly Google Ads and Meta campaign review and optimisation
- Monthly performance reporting
- Social media calendar for client-supplied content
- Scheduled and automated publishing of supplied content
Digital marketing workflow
- 01
Goals and assets
We clarify the goals, budget, account access and ready-to-use content supplied by the client.
- 02
Setup and planning
We build the advertising campaigns and place social content into the publishing calendar.
- 03
Weekly optimisation
We review Google Ads and Meta results each week and apply the required campaign improvements.
- 04
Monthly reporting
We share performance, completed changes and next-period recommendations in a clear report.
Questions about digital marketing
Do you provide social media management?
Yes. We create the content calendar and schedule client-supplied copy, images and videos for automatic publishing.
Do you create the content?
No. Copywriting, graphic design, photography and video production are not included. The client supplies ready-to-publish content.
How often are advertising campaigns reviewed?
Google Ads and Meta campaigns are reviewed weekly and the required optimisations are applied. Results are reported monthly.
Is advertising spend included in the service fee?
No. Advertising spend is paid by the business directly to Google or Meta from its own account.
When the destination page is not ready
Explore web design for a fast, mobile-friendly and measurable business website or landing page that can receive campaign traffic.